Describe the strategic development of Toyota. In doing so relate the Essay

Describe the strategic development of Toyota. In doing so relate the development and strategies of the organisation to the relevent business tradition in which it has developed - Essay Example Toyotas logo was established in 1936. (History of Toyota) The current Toyota Company has started as a division of Toyoda Automatic Loom Works devoted in 1933 to the production of automobiles under the direction of Kiichiro Toyoda. The name, Toyota, has taken instead of Toyoda in order to separate the exact name of the founder from the company name. Moreover Toyota is easy to pronounce than Toyoda and also it takes eight strokes to write in Japanese, is considered to be luckier than Toyoda. (Toyota corporate history) It has started with A1 passenger cars and later shifted to G1 trucks in 1935, because of the initial failures in car manufacturing. Toyota Motor Co. was established as an independent and separate company in 1937. The initial history of the company was not much encouraging. The US cars were dominated in automobile industry till the initial stages of 1970s. The 1973 oil crisis has served as a blessing to Toyota as more and more customers concentrated on the small car industry to save fuel. The Americans were interested in big luxury cars till the oil crisis while Toyota concentrated more on fuel economy cars. They have researched a lot in manufacturing fuel economy small cars while the American car manufacturers like General Motors concentrated more on bigger expensive ones. When the oil crisis has started in 1973, Toyota had already the technology readily available for them to develop economic cars while the Americans forced to develop new technologies to manufacture economic small cars. Thus from 1973 onwards Toyota, slowly started to capture the world market. â€Å"By 1955, Toyota was making 8,400 cars per year; by 1965, 600,000 cars per year. Toyota set up a headquarters in Hollywood in 1957; the first Toyota car registered in the United States was a 1958 Toyopet, sold in 1958†. (Toyota history: corporate and automotive) â€Å"In 1959, the company opened its first plant outside Japan - in Brazil.† (Toyota history:

The Plan for Growth and Stability of The Organization Essay - 12

The Plan for Growth and Stability of The Organization - Essay Example The approach allows for creativity. In turn, it leads to the efficient use of resources. This is necessary because there is not an endless supply of resources. In addition, resources have a cost component. The organization is well established in the economy. The organization has to face a reality. The reality has three components. They are unfreezing, changing and refreezing. The unfreezing has occurred. The organization has realized that the business world is different. This is evident by the engaging of MBA activity. This requires considering new leadership. Julius the leader holds an MBA. There is no indication that such a qualified person has been here before. This is a major step forward. It must have come with great anxiety. The anxiety has been hard to the top decision makers. They would of necessity have to be willing to give up control. This is true even if it is only a nominal act. The membership below will be aware of the wind of change whether real or apparent. This reality has obviously created some trauma or pain to the people who work in the organization. The pain will be in differing degrees. The degrees are affected by such factors as the ability to leave the organization. The decision to leave has to do with one's ability to do better if the leaving decision is made. In most cases, people would want to stay. They would like life to be better. This trauma and healing aspect is very real. It may be denied. Julius must pay attention to this reality. Julius must realize it also will impact his seniors. Changing is the aspect as to what needs to be done. There will be concepts. There is the plan as to the implementation of the concepts. There will be the measurement of the impact ahead of time. This should be a conditioning process. It is necessary to put in the required amount of time necessary. Refreezing will occur when the plans are in place.